Business Improvement and Creativity Essay Example | Topics and Well Written Essays - 2000 words

Business Improvement and Creativity - Essay ExampleTo maintain the companys market shares, the top management of RIM is being challenged to constantly improve its business processes and product quality and design. (See Appendix I Summary of Mobile call in Sales Volume Around the World on page 11)As part of analyzing the main drivers behind the business improvement of BlackBerry, this study will by choice analyze the theory behind John Kotters model of organizational change and DEbonos six hat thinking. After critically analyzing these two point business improvement theories, it will be applied in the case of RIM BlackBerry.According to Nelson and Quick (2008, p. 416), organizational change is inevitable yet manageable. To make out in the market, put throughing product innovation and organizational change is necessary (Sabri, Gupta and Beitler, 2007, p. viii).is commonly used in planning, implementing, and sustaining change (Sabri, Gupta and Beitler, 2007, p. 176). According to Kottler (1996), the eight steps towards a favored organizational change include (1) establishing a sense of urgency (2) creating a guiding coalition (3) developing a vision and strategy for change (4) communicating the vision and strategy for change (5) empowering employees for action (6) generating short-term wins (7) consolidating gains and producing more change and (8) anchoring change in organizational culture cited in Sabri, Gupta and Beitler, 2007, p. 176. (See Appendix II Kotters Model of Organizational Change on page 12)The model presented by Kottler is clear and straight-forward. Using the SWOT matrix, this model encourages the managers to reflect on the need to implement organizational change (Kottler, 1996, p. 21). It also encourages the managers to use their leadership skills to effectively communicate the vision and strategy to persuade employees to support organizational